This post is another preview of my forthcoming two-volume, 1,800+ page, tenth book, titled, An Early Industry of Household Wares: The Red Earthenware of Salem Village, Danvers, Peabody, Beverly and Salem, Massachusetts: http://www.earlyamericanceramics.com/2026/01/update-on-new-book-book-sent-to.html.
While researching the new book, I learned of evidence suggesting the seventeenth century Hayward Pottery of Beverly may have served as a link between the 1687-1709/10 red earthenware kiln of Salem Village and later red earthenware production in South Danvers (Peabody). Here is that story.
"...The history of the Hayward Pottery in Beverly, Massachusetts, centers on Jonathan Hayward Senior (b. 1673), an early American red earthenware potter who worked in both Salem Village and Beverly. Related to the prominent Kettle family, Hayward honed his craft at the James Kettle (1664/65-1712) Pottery in Salem Village before 1710.
By 1733, Jonathan owned a home, barn, and several acres of upland and meadow on the south side of a hill in Beverly, near the New Precinct Meeting House. While he eventually transferred this land to his son, Jonathan Junior (1703–1749), although some research identifies Jonathan Junior as a potter, he ultimately became a physician in Woburn, where he died in 1749.
Confusion regarding the pottery’s timeline stems from conflicting records: while some sources claim Jonathan Senior died in 1715, he was alive as late as April 1741, aged at least sixty-seven. Additionally, past accounts suggest his nephew Ezekiel (1703–1744) worked as a potter for his uncle, though his employment remains unverified. Although he is cited in the colonial record books from Beverly: “1744. Ezekiel Hayward of Beverly, Potter, will names wife Ruth; sons Nath'l, Ezekiel, John. Had land at Souhegan.”
The Hayward business likely produced red earthenware similar in style to the wares of Charlestown and those of James Kettle. Notably, the professional whereabouts of James' son, Jonathan Kettle (ca. 1696–1763), are undocumented between 1710 and 1730; he may have been employed at the Hayward Pottery before establishing South Danvers’ (now Peabody) first red earthenware business in 1731..."
Note: For information about later production in Beverly - see my first published book, titled, The Beverly Pottery: The Wares of Charles A. Lawrence: https://historicbeverly.net/product/the-beverly-pottery-the-wares-of-charles-a-lawrence/.
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