19th Century Trade Card Advertising "Antique Pottery" in Beverly, Massachusetts

As I noted in a post from earlier today, the nineteenth century Grecian style wares made in Massachusetts were referred to by many of the potters who produced the style as "antique pottery." My favorite among the group of potters involved with this type of production was Charles A. Lawrence in Beverly, Massachusetts, who was also the first in America to produce this brand of pottery, circa 1872.

This is an 1880s trade card that I just acquired from Lawrence's business, which clearly advertises "antique pottery." This was also the period that Lawrence regularly advertised his Grecian style pottery in local papers and publications. The ads are great, and for each year in the 1880s and early 1890s, a new ad was designed.

I show a group of these ads in a feature story that I have written exclusively about the Grecian style pottery production from the C.A. Lawrence Pottery, which I hope will be published sometime next year in the New England Antiques Journal. Nonetheless, this trade card demonstrates the idea behind some of these ads, many of which are also owned today by the Library of Congress in Washington, D.C.

Trade from the Beverly Pottery in Massachusetts

1880s Trade Card from Charles A. Lawrence's Pottery in Beverly, Mass.

The Card Clearly Advertises Antique Pottery

Measures 5 1/8" by 2 7/8"

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Another View of the Trade Card Including the Back

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Please Stay Tuned...Much More to Come...